How to Keep It Personal as Your Business Grows (Without Losing Your Sanity)

You know what’s fun? Running a business that’s growing like crazy. 🎉

But do you know what’s not so fun? Feeling like you’re losing that personal connection with your customers in the process. You know, the thing that made them fall in love with your brand in the first place. The good news? You can totally keep that personal touch alive, even as you scale up and take over the world. Or, you know, your market. Whichever comes first.

So, let’s dive into some practical tips to help you keep things personal, even when your business is blowing up.

1. Know Your Audience (Because You’re Not Sending Emails to Robots… Right?)

First things first, let’s talk about who’s actually on your email list. Spoiler alert: It’s not just a bunch of faceless names. These are real people with real needs, and they deserve more than just another generic marketing email. Think about it—are they new customers just checking you out? Loyal fans who’ve been ride-or-die from day one? Maybe they’re somewhere in between? Understanding who they are and where they’re at in their journey with you is key to making your emails feel like a friendly chat rather than a corporate snooze fest.

2. Segment Your List (A Fancy Way of Saying “Don’t Be Lazy”)

Now, before you start rolling your eyes at the word "segment," hear me out. I know it sounds all technical and time-consuming, but trust me, it’s worth it. Segmenting your list is just a fancy way of saying, “Let’s not send the same boring email to everyone.” Break your list down into smaller groups based on stuff like purchase history, interests, or how long they’ve been hanging out with you. When you send content that’s actually relevant to them, they’re way more likely to open and engage with your emails. And who doesn’t love that?

3. Personalize It (Because “Hey [First Name]” is So 2010)

Alright, you’ve probably heard this a million times, but I’m going to say it again because it’s that important: Personalize your emails. And no, I don’t just mean throwing their first name into the subject line (though that’s a good start). Take it a step further. Mention something they’ve bought before, suggest something they might like, or just let them know you’ve been paying attention. It’s these little details that make your emails feel like a conversation instead of a sales pitch.

4. Be Consistent (But Not Annoying)

Let’s talk about consistency. And no, I’m not suggesting you spam their inbox every single day. Please, don’t do that. But I am saying that you should find a schedule that works for you (and your audience) and stick to it. Whether it’s weekly, bi-weekly, or monthly, make sure you’re showing up regularly. It’s like keeping up with a friend—if you only reach out once in a blue moon, don’t be surprised if they forget about you.

5. Add Value with Every Email (Because No One Likes a Greedy Email)

Here’s the thing—if your emails are all about you and what you’re selling, your audience is going to tune out faster than you can say “unsubscribe.” Instead, focus on adding value with every email. Share useful tips, offer exclusive discounts, or give them a little behind-the-scenes peek into your world. When your emails offer more than just a sales pitch, your audience will actually look forward to seeing you pop up in their inbox.

6. Listen to Your Audience (Yes, You Actually Have to Listen)

Finally, don’t forget that emails are a two-way street. Encourage your customers to reply, ask questions, or share their thoughts. This not only helps you understand their needs better, but it also shows them that you actually care about what they have to say. And let’s be real—who doesn’t want to feel heard?

So there you have it—six simple ways to keep that personal touch alive as your business grows. Because let’s face it, just because you’re getting bigger doesn’t mean you have to lose what made you special in the first place.

Need a little help? That’s what I’m here for. I love making email marketing feel as warm and genuine as a coffee chat with your bestie. Let’s make sure your emails keep that special connection going strong.

Catch you later,
Ally at EmailGirl