3 Months of $$$ Campaigns in 15 Minutes
How to consistently deliver value to your audience without the stress:
As any business owner will tell you, the process of crafting compelling content can be a bit overwhelming. Running the day-to-day operations and coming up with new and exciting ideas can feel like trying to read the label from inside the bottle. But, not to worry! With some planning and foresight, you can transform the entire content creation process and come out on top - without feeling completely drained at the end of it all.
Personally, I believe that content creation should be a fun and exciting process. However, it often turns into a last-minute scramble to check the "post" box. That's why it's essential to take the time to plan ahead. Not only does it take the stress and anxiety out of the equation, but it also allows you to consistently deliver value to your audience.
So, how can you create a killer campaign calendar that keeps you ahead of the game? Let's dive in!
Start by marking down important dates and events relevant to your business. These could include product launches, holidays, industry conferences, or specific milestones. Examples of these may be launches, sales, anniversaries, or collaborations.
Then, work backward and reverse-engineer your content plan. Determine what information or knowledge your audience will need in advance to make those important dates count. This ensures a seamless flow of content that builds up to the key events. Pro-tip: If you are introducing a new product or service, make sure to give yourself plenty of time to educate your audience on what this product or service is and why it will help them BEFORE you launch.
Don't forget to incorporate fun and relevant content around holidays, observance days, or industry trends. This helps you stay connected with your audience and keeps your content fresh and engaging. Googling “beauty industry national and international holidays” will make a great start. (A short word of advice - Don’t overdo it on the cute obscure holiday campaigns. Yes, they’re fun! But in moderation. We’d recommend no more than 6/year, so choose wisely!)
Next, organize your content into categories or themes that resonate with your audience. Consider what types of content your ideal audience craves and create buckets accordingly. These could include educational pieces, entertaining content, inspiring stories, or even audience polls for engagement. If you feel stuck here, check out previous campaign analytics for insight on where your audience gravitates. If they responded well to last year’s Nordstrom Sale Flops post, consider making posts like Memorial Day Sale round-ups, Labor Day Pre-Sales you won’t want to miss, etc.
And, of course, draw from YOUR wealth of knowledge and create content pillars that entertain, educate, and inspire your audience. These pillars are a consistent source of valuable information and make planning easier. Fill in the remaining dates in your calendar with topics that you feel your audience should know, you haven’t spoken on yet, or you feel will inspire them.
Following these steps, you'll find that planning makes content creation much more manageable and enjoyable. You'll no longer dread the daily pressure of deciding what to post. Instead, you'll have a roadmap to guide you, allowing you to create content you're genuinely excited about.
To help you get started, we've created a 3-month content planning guide. Download it now and experience the freedom of moving into 2023 without the stress and anxiety of "what to post" looming over your daily activities. Imagine the satisfaction of sharing content that you genuinely want to see and indulge in.
Remember, planning is the key to success in content creation. It's about providing value to your audience rather than just selling. So, take charge of your content calendar and build meaningful connections with your audience today.